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Ad Campaign Refresh
Project type
Creative Copywriting, Campaign, Program Ad, Refresh, DEI
Date
June 2023
Location
Champaign, IL
"Count on Carle" is an existing ad campaign. Carle asked for a refresh specific to Pride Month, with the aim of communicating a sense of inclusion to attendees of a Pride Month event.
They asked for a full-page ad, which was to be featured in an event program specific to Carle and a second, half-page ad specific to their ambulance division, Arrow Ambulance.
As an ally of the LGBTQIA+ (or GSM) community, it was important for me to communicate to the audience that their health and safety was paramount to Carle.
Designer Angie Jones used my copy in her designs.
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