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Playing to a Target Audience
Project type
Ad Campaign, Program Ad, Banner Ad, Creative Copywriting
Date
August, 2024
Location
Pinehurst, NC
FirstCarolina Care wanted refreshed copy for an existing ad campaign for several different ads to be featured at the U.S. Open in August, 2024. Their goal was to increase brand awareness and new membership. They asked for the refresh to target a diverse audience, with a golfing theme to tie the messaging into the event at which the ads will be published.
I knew the structure of the ad campaign and that the target audience would be anyone attending the U.S. Open event. It was my job to connect the audience with the brand to initiate new membership.
Designer Stephen Glasgow used my words in his designs.
