Bus Interior Ad

I was asked to create an advertisement for a behavioral health program, which was to be placed within public bus interiors.

Though the program offers much, the copy needed to be brief and concise for its intended context. 

Working with lots of information about a substantial program, I had to cut down to bare essentials and then make sure I spoke directly to the target audience. 

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Designer Tristan Reedy put my words to his design.